Special Events

Special EventsMazda Canada Celebrates its 50th Anniversary
TORONTO, Ontario – In 1968, a little Japanese automaker set sail for the second biggest country in the world, hoping to expand its business and show the world that it was different from other companies. Mazda faced some troubled times over the course of its existence, but it’s still going …
Special Events2018 AJAC EcoRun: fuel efficiency at its finest
MONCTON, New Brunswick – The Automobile Journalists Association of Canada's (AJAC) EcoRun event—now in its seventh year—is an eco-friendly drive that showcases a variety of fuel-efficient vehicles available or soon-to-be available to the public. There are no categories, no separation of mainstream and luxury vehicles, nor any winners decided in …
Special EventsCadillac's Super Cruise: Next Step in Mobility
QUEBEC CITY, Quebec – I'm driving on the Autoroute 20 Ouest at a speed of 110 km/h from the coastal town of Kamouraska, situated on the south shore of the St. Lawrence River to the Quebec airport. Seems like a typical Thursday afternoon with a little rain sprinkled in for …
Special Events70 years of Porsche Sports Cars, and the Future
Celebrating Porsche’s 70th year of building sports cars seems odd? Why 70? And not 75? There are many reasons floating about as to why, but I think the most obvious is that within two years from now, Porsche will have transformed into something more than just a high-end, high-performance luxury …
Special EventsExciting Times for Aston Martin
It’s sunny and warm, the Montreal F1 Grand Prix is in full swing in a festive city, and Aston Martin is busy makes waves on and off the track. Laura Schwab, President of Aston Martin The Americas, was in town to finally soak in some Montreal summer sunshine—every time she …
Special Events2019 Rolls-Royce Cullinan Debuts in Montreal
The long-awaited Rolls-Royce SUV was finally unveiled to the world on May 10, and this past week, it has toured across Canada with stops in Vancouver, Calgary and Toronto. Tonight, the Cullinan made its debut in La Belle Province, coinciding with Rolls-Royce Montreal’s official inauguration of their brand-new showroom. The …
Special Events2019 Lexus ES: Worldwide Reveal
LOS ANGELES, California – As part of an event taking place simultaneously in Los Angeles and Beijing, Lexus unveiled the seventh generation of its ES midsize sedan. The new and fully overhauled 2019 Lexus ES should help Toyota’s luxury brand better mirror what the competition is offering and, most importantly, …
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