Tests and Features

Although it doesn’t have any hopes of ever catching the Americans in the full-size pickup segment, Toyota has wisely leveraged its strengths to stand out from rivals and please the Tundra ’s loyal customers. We’re specifically talking about the i-Force MAX hybrid powertrain that’s been available on several models since …

As a leader in hybrid technology, Toyota made a great move when it electrified its compact sedan five years ago, capitalizing on the huge popularity and stellar reputation of the Corolla while realizing that the Prius would probably never go mainstream due to its design and price. Granted, the latest …

Toyota sold as many as 290,000 Camrys in the U.S. last year but only 8,500 in Canada. And yet it’s the best-selling midsize sedan in both countries. Shoppers on this side of the border clearly prefer SUVs, smaller cars or entry-level luxury models like the BMW 3 Series or Audi …

Except for the 70 Series aimed at the mining industry, the Land Cruiser exited the Canadian market in 1989, with Toyota choosing to focus on the cheaper 4Runner on this side of the border. Down in the U.S., the Land Cruiser continued to be sold until 2021 when the next-generation …