Tests and Features

NEW YORK CITY – See if you've heard this before: boutique shops, concierge service, on-hand specialists and appointment-driven. It sure sounds like Apple’s store model. It's also the vision of Polestar, Volvo's first offshoot brand now specializing in electric, high-end performance. “We look outside the auto industry to define what …

SHANGHAI, China – Polestar 1. That is the name of the new 600-horsepower performance hybrid created by Polestar, the Volvo Group’s performance brand. Built in part on Volvo’s Scalable Product Architecture and featuring a carbon fibre body, Polestar 1 is a 2+2 grand touring coupé outfitted with an electric performance …

Last July, the Polestar brand was given a clear mandate by parent company Volvo. In a bold move, Polestar was to morph from being the Swedish brand’s performance arm to the brand’s developer of future electric and hybrid cars. It seems that Polestar did not waste any time in accepting …