Tests and Features

If you purchase a $120,000+ automobile, you expect to receive some serious attention when you drive it. However, what kind of attention and more importantly from who, depends on the car itself. My experiences with the 2017 Nissan GT-R seem to indicate that it definitely turns heads, but only from …

I know what you’re thinking: that’s nothing to get worked up about. More than 2.5 million Europeans have already driven it and plenty of Canadians vacationing on the Old Continent have rented a Qashqai. However, this was the first time we drove a Qashqai made to North American specifications. Well, …

David Paterson, GM Canada Vice President of Corporate and Environmental Affairs. Wolfgang Hoffmann, President of Jaguar Land Rover Canada. François Lefèvre, Manager, Executive Planning & Chief Marketing Manager – LEAF at Nissan Canada. Don Romano, President and CEO, Hyundai Auto Canada Corp. And Ted Lancaster, Vice President and COO, Kia …

BAIE ST-PAUL, Quebec – Often times, on these product launch events, we are taken to areas that are in one way or another related to the vehicle; for example, a racetrack for a Porsche or downtown Seattle for the smart fortwo. At first, I couldn’t correlate rural Quebec and the …

Marketing a new product is far more difficult than we all think. We imagine that drafting a strategic plan, printing a few posters and shooting a commercial to be something anyone can do. We’re all wrong. It’s way more complex than that. Do you know what’s an even more daunting …

GREENSBORO, Georgia – If you go back 25 years, the Nissan B13 Sentra SE-R was a big hit. Similar to the Mazda MX-5, the SE-R provided a lot of punch and precision from a modestly-priced compact car. It added that touch of pizzazz to the Nissan lineup, so for 2017, …

GREENSBORO, Georgia – The success of the Nissan Rogue crossover following its second-generation makeover is well documented. It currently sits fourth in the competitive compact SUV segment, where it used to languish in tenth position. To showcase how much the auto industry has changed in the last five years, back …

The Nissan Rogue isn't just the best-selling Nissan vehicle, it's one of the top-selling SUV/Crossovers in Canada. It sits currently fourth in sales behind the Toyota RAV4, Ford Escape and Honda CR-V. A brand can only wish for such a remarkable uptick in sales following a complete redesign in 2014.

Nissan is characterizing the new TITAN XD as a “new class” of pickup, falling in between the traditional half-ton pickup truck and the heavy-duty pickups. Their goal was to blur the lines between the two and combine strong points from both types into one all-encompassing package. The first thing you …

Everyone knows that the bestselling vehicle in North America is the Ford F Series. A big ol’ pickup. It’s followed closely by the Chevrolet Silverado, GMC Sierra and Ram. What that proves is that this exclusively North American segment, with a few rare exceptions, is extremely popular. So, it’s no …