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As a sports equipment manufacturer, Adidas (like its competitors) is always trying to find ways of getting its products noticed. By diversifying its marketing strategies, the sports giant is making sure it will get maximum visibility. It’s latest marketing stunt is indeed very visible. To generate attention for its new …

After teasing us with a digital reveal of its next mid-engine car, Porsche finally unveiled the Cayman GT4, which has been built to perform on the world’s greatest tracks, while still being road-legal. This new car will take its place as a little brother to the Porsche 911. Fans of …

We are eagerly awaiting the Porsche Cayman GT4, which the manufacturer involuntarily announced last October. This model should sit above the recently-unveiled GTS, both performance and price-wise, and should be a track-focused, barely road-legal car (much like the GT3 variant of its big brother, the 911). The development of this …

Porsche owners are typically very passionate about their cars. For many years, the Stuttgart brand’s enthusiasts who are lucky enough to own a Porsche have chosen to be part of the Porsche Club of America, which groups people together for events at racetracks and shows all over the country. This …

With ever-stringent environmental restrictions, it seems that Porsche will be forced to rely massively on turbocharging. In a recent interview, Porsche’s product planning director had some important information to share. The most important revelation was about turbocharging: For the last 51 years, Porsche’s halo car, the 911, came standard with …

Porsche doesn't want to take any risks with its most advanced vehicle to date: after organizing a recall on 50 units for a problem in the rear axle discovered by the NHTSA in September, the manufacturer now has to recall the 918 Spyder once again. According to Porsche, some parts …

If you have been trying to decide what to buy in order to one-up your neighbour who just spent $229,000 on a brand-new Porsche Panamera Turbo S Executive, the manufacturer from Stuttgart has the solution: the Panamera Exclusive Series, which has taken its rightful place at the top of this …

Porsche hasn't officially launched the 911 GT3 RS, but we already know much more about it than Stuttgart might have wanted. This most recent picture comes from a manufacturer of scale models. There is a good chance that the car seen here is a faithful depiction of the real car, …

When the presidents of the United States, Italy and Germany have to get a new vehicle, they don’t have to look far, since their countries already build some amazing luxury vehicles: a Cadillac for Obama, a Maserati Quattroporte for Renzi and a Mercedes-Benz S-Class for Gauck… However, Russia’s president Vladimir …

If you were waiting for the best time to buy a Porsche 918 Spyder (maybe to enjoy some autumn rebates?) now’s the best time: according to the manufacturer, the whole production run is almost sold out. When the announcement for the 918 Spyder’s production was made, Porsche was adamant: only …