New Models
Polestar: A New Business Model
Polestar: A New Business ModelSHANGHAI, China – At the world premiere of the Polestar 1 in Shanghai, there was a lot of talk about the brand’s business model, as Polestar intends to become a digital car company and bring their cars to market using an all-inclusive, subscription-based service. Accordingly, the customer will not buy …