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A while ago, Hyundai announced that they would launch a new sub-brand called Genesis (and rebrand the sedan that currently used this name). We now discovered the first vehicle of this line-up: the G90, which was previously known as the Hyundai Equus. Known in South Korea as the EQ900, the …

Hot on the heels of announcing a new standalone luxury brand , Hyundai has unveiled the first in its Genesis lineup, the range-topping G90 sedan. Renderings of the show a design language that is familiar for the brand, reflecting that of the current Genesis sedan , and even the smaller …

Weeks after unveiling a new performance sub-brand , Hyundai announced it will transform its Genesis nameplate into a new global luxury brand. Genesis "will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation," according to Hyundai. The rollout will begin …

Hyundai wants to compete with the world’s most recognized luxury brands, and has created a new brand help them move upmarket. The brand will be called Genesis. Hyundai already sells a luxury sedan and a sports coupe by that name in their product line-up, but that will soon change. According …

According to news agency Reuters, Hyundai is about to announce its intention to create a new luxury brand in order to round up its premium vehicles. Hyundai Motor currently builds the Genesis sedan and the Equus, while Kia builds the K900 and the Cadenza. This new brand will likely be …

The 28 th edition of what is affectionately known as Testfest is under way. This annual event gathers up members of the Automotive Journalists Association of Canada in order to determine the best new vehicles for 2016. This year, the test program will be held at Canadian Tire Motorsport Park …

After handing out the 2015 World Car of the Year Award to the Mercedes-Benz C-Class earlier this year at the New York Auto Show, it was time to look ahead and start the journey on the road to World Car of the Year for 2016. Once again, the World Car …

Hyundai plans to showcase its new 'N' performance sub-brand at the Frankfurt motor show next month, including a mid-range concept car based on the Veloster hatchback. The N sub-brand, which builds on Hyundai's "successful motorsport experiences and technology capability," will drive future performance-oriented models in the automaker's lineup. The N …

There may be a new coupe joining Hyundai's Genesis lineup. Hyundai released photos of its new Vision G Coupe Concept this week, which shows off what looks like a two-door that borrows less from the sporty Genesis Coupe and more from the luxurious Genesis sedan. The automaker called the Vision …

A small number of journalists were present yesterday at the Los Angeles County Museum of Art to witness the reveal of the latest concept car from the Korean automaker. The “Vision G” Coupe Concept is, according to Hyundai , an inspiration for its family of future products that promise luxury, …