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Changes are afoot at Hyundai; not only has the Korean brand recently launched its Genesis luxury brand, but they are also more and more involved into building a performance brand named N. Seems like N wants to aim high: to make sure they have the necessary technical knowledge to develop …

Just five short weeks after announcing plans to spin off its Genesis nameplate into a luxury sub-brand , Hyundai has pulled the cover off a production version of the all-new G90. The first of six new Genesis models Hyundai plans to launch by 2020, the G90 shows off Equus-like proportions …

A while ago, Hyundai announced that they would launch a new sub-brand called Genesis (and rebrand the sedan that currently used this name). We now discovered the first vehicle of this line-up: the G90, which was previously known as the Hyundai Equus. Known in South Korea as the EQ900, the …

Hot on the heels of announcing a new standalone luxury brand , Hyundai has unveiled the first in its Genesis lineup, the range-topping G90 sedan. Renderings of the show a design language that is familiar for the brand, reflecting that of the current Genesis sedan , and even the smaller …

Hyundai is fully committed to its Genesis division; a few short days after announcing the creation of the brand and its nomenclature (the Genesis sedan will become the G80), the Korean automaker now shows us sketches of the next G90. As far as we can see, it’s pretty much a …

Weeks after unveiling a new performance sub-brand , Hyundai announced it will transform its Genesis nameplate into a new global luxury brand. Genesis "will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation," according to Hyundai. The rollout will begin …

Hyundai wants to compete with the world’s most recognized luxury brands, and has created a new brand help them move upmarket. The brand will be called Genesis. Hyundai already sells a luxury sedan and a sports coupe by that name in their product line-up, but that will soon change. According …

There may be a new coupe joining Hyundai's Genesis lineup. Hyundai released photos of its new Vision G Coupe Concept this week, which shows off what looks like a two-door that borrows less from the sporty Genesis Coupe and more from the luxurious Genesis sedan. The automaker called the Vision …