San Sebastian, Basque Country, Spain— Spurred by the electrification movement that’s taking over the world and the auto industry, Jaguar has committed to selling only electric vehicles from 2025 . That means the venerable British luxury brand will axe all of its conventionally powered models within the next 18 months, …

When the F-Pace first arrived in 2014, the world was a little shocked that a manufacturer known and revered for its sexy silhouettes, gorgeous sedans and racy coupes and convertibles was entering into the crossover market. There was resistance. There was scorn. And there were diehard Jaguar enthusiasts who swore …

The Jaguar brand is legendary and its line of products has greatly diversified over the last decade, especially with the arrival of the F-PACE , E-PACE and I-PACE SUVs, the latter being equipped with a 100% electric powertrain. However, all this is often overshadowed by a lack of reliability. Is …

Jaguar ’s bold rebranding is a radical shift for the British luxury automaker, with the polarizing “Copy Nothing” campaign launched a week ago looking more like an ad for Chanel, Louis Vuitton or Prada. Tesla’s Elon Musk even took to X to ask, “Do you sell cars?” The new logos …

You need to take a serious trip back in time if you want to talk about Jaguar in a positive way these days. The once-glorious luxury car brand, which now only sells the F-PACE crossover, has to completely reinvent itself in order to survive. This includes a new logo, new …

Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will launch in late 2026, and we’re lucky enough to be among a select group of auto journalists getting the opportunity to take it for a spin as you read these lines. Incidentally, …

Gaydon, U.K.— Jaguar is currently on life support. The once glorious British luxury brand’s image has taken a massive hit, and sales have crashed in the process. Only 1,105 Jaguars were sold in the first nine months of 2024 in all of Canada, 851 of which were F-PACE crossovers. The …

Owner satisfaction with new vehicles has rebounded after two years of unprecedented decline. And surprisingly, electric vehicles from other brands than Tesla are not only achieving all-time high satisfaction, but also surpassing Elon Musk’s company. That’s according to J.D. Power’s 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which …

As you know, Jaguar is now just a shell of its former glorious self, but things are about to get even worse before they start to get better. The head of JLR (Jaguar Land Rover), Adrian Mardell, confirmed during a recent presentation to investors that the F-PACE compact SUV will …

Self-driving technology is clearly not advancing as fast as many of its advocates would like, and there’s still plenty of work to do and legal issues to solve. Another incident in recent weeks made that clear again. Police in Phoenix, Arizona pulled over a driverless Jaguar I-Pace operated by Waymo …

Following General Motors in recent weeks, JLR (Jaguar Land Rover) is also having doubts about electric vehicles, adjusting its plans and wanting to focus on plug-in hybrids as a transition. As reported by Automotive News Europe , CEO Adrian Mardell confessed that the British automaker is “a little bit slower …