Success for the CIAS
While auto shows in Ottawa, Vancouver and Calgary were cancelled for 2023 due to the lack of participating manufacturers, Toronto’s Canadian International AutoShow set four daily attendance records as it celebrated its 50th anniversary.
Most notably, the CIAS had its largest single-day audience and third-highest total audience ever. By the end of the 10-day event, 350,214 people attended the Metro Toronto Convention Centre between Media Day on February 16 and the final day on February 26.
Elsewhere, auto shows continued to lose much of their luster this year, as we found in New York, Detroit and Los Angeles.