The Fall of Traditional Auto Shows
Despite new vehicle sales being at their lowest point since 2009, automakers are making big profit by selling more expensive and higher-demand models. Consequently, their presence at auto shows is no longer a necessity.
The latest NAIAS in Detroit was an absolute bore, and 2023 doesn’t look any brighter as auto shows in Vancouver, Calgary and Ottawa have already been cancelled due to a lack of interest by automakers. The Montreal and Toronto events are still a go, but let’s keep our fingers crossed just in case.