Louis-Philippe Dubé

Bold electrification targets, a worldwide pandemic, a political climate that slapshots tariffs like it's the playoffs... the Polestar brand has landed on the automotive landscape at a very particular time, to say the least. Born under the lucky star of Volvo (and especially that of Chinese giant Geely...), it has …

While uncertainty haunts the automotive industry, it seems that Porsche has found a reliable recipe for overcoming the tides. The Stuttgart-based brand assembles profitable SUVs by the boatload to keep its balance sheet healthy and investors happy, while investing in electric technologies to comply with government requirements. Thanks to this, …

When originally introduced in November of 2022, Volvo's three-row electric SUV promised to encompass the brand's key pillars of safety, design and technology in a luxurious EV package. The EX90 was even hailed as a revolutionary new flagship that would set the tone for future models from the Swedish automaker.

In 2022, Kia took a shot at introducing something new to the dying minivan segment where customers were (and still are) fleeing towards three-row SUVs. The gamble seems to have paid off, because for the 2025 model year, the Korean brand has significantly revamped its Carnival minivan, with not only …

Unless you've been living under a rock for the past year, you know that things aren't going well at Volkswagen. Sales are down in most markets, profits are slim, staff cuts are drastic, and all this while the automaker must negotiate with the general challenges affecting the industry globally. Paradoxically, …

Following in the footsteps of the Q6 e-tron, the A6 e-tron puts the manufacturer's PPE (Premium Platform Electric) to profit to propel Audi into the full-electric midsize luxury sedan segment. And in this era where SUVs multiply like there’s no tomorrow, being handed the keys to a “good old four-door” …

The Kia EV9 has brought electrification to the three-row family SUV segment, where it stands (almost) alone. And after just one year on the market, one could say that it’s got a promising career ahead. Distinctive styling, very decent range, on-board technologies out the wazoo, eligibility for full government incentives...

Whether or not you're a fan of Tesla products and its controversial head honcho Elon Musk, the automaker's technological contribution to the automotive industry is undeniable. The brand is constantly innovating, and innovation sometimes means... being weird! That's where the Cybertruck comes in, with its near-right angles and stainless-steel exterior.