Authors

Antoine Joubert

Antoine was a motor vehicle enthusiast long before he could even say the word “car.” In fact, his first utterings were probably the rumblings of an engine. By the age of four, he knew the logos for different vehicle makes and by the time he was six, he could tell what type of car was driving past based on its sound. Buying toys for the young lad was easy enough—all he wanted were Matchbox, Hot Wheels and Majorette model cars so that he could modify them, paint them and race them!

His passion for automobiles is long-standing and has never wavered. Like many car buffs, he grew up reading the Guide de l’auto (and he still owns all the old copies) but he has since broadened his library to several other publications. Antoine has been an automobile journalist for nearly 20 years and through his work he shares his vast knowledge and uncensored opinions.

As a multidisciplinary communicator, Antoine can be seen on TV, heard on the radio, read online or followed on social media. But whatever you do, don’t ask him about what his dream car would be. This is a man who could never settle for a single car!

Most recent articles

First Drives2025 Nissan Murano: Better Late Than Never3.5/5
The all-new, fourth-generation 2025 Nissan Murano replaces its ten-year-old predecessor, but does anybody care? Remember, the Japanese two-row midsize crossover originally burst onto the scene in 2003 with a bold, revolutionary design and package. Many competitors have emerged since then including the Ford Edge , which was discontinued earlier this …
First Drives2025 Nissan Armada: Also-Ran Tries to Play Like a Champ4.0/5
The Nissan Armada has always been more successful in the United States than in Canada, proportionally speaking. To be clear, large SUVs are popular north of the border, too, but mostly those from Ford and General Motors. With just 874 units sold last year (compared with 21,184 in the U.S.), …
NewsJaguar Type 00 Concept Embodies Luxury Brand’s New Shift
Jaguar ’s bold rebranding is a radical shift for the British luxury automaker, with the polarizing “Copy Nothing” campaign launched a week ago looking more like an ad for Chanel, Louis Vuitton or Prada. Tesla’s Elon Musk even took to X to ask, “Do you sell cars?” The new logos …
NewsJaguar to Move Forward With New Logo and Branding
Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will launch in late 2026, and we’re lucky enough to be among a select group of auto journalists getting the opportunity to take it for a spin as you read these lines. Incidentally, …
NewsJaguar Teases All-New Electric Sedan
Gaydon, U.K.— Jaguar is currently on life support. The once glorious British luxury brand’s image has taken a massive hit, and sales have crashed in the process. Only 1,105 Jaguars were sold in the first nine months of 2024 in all of Canada, 851 of which were F-PACE crossovers. The …
First Drives2025 Volkswagen ID. Buzz: Bless Those Fancy Germans4.5/5
With coupes, convertibles, wagons and sedans dropping like flies, today’s automotive landscape is a boring sea of trucks and SUVs. Making matters worse is the fact that about 80 percent of them are finished in white, grey or black. Where’s the fun in that? Volkswagen deserves part of the blame, …