Alain Morin

Alain Morin has been a full-time journalist for nearly 10 years. His career started in 1997, when Alain began volunteering for the Le Tacot, the magazine of the Granby Classic Car Club.

He then went on to contribute to the Quebec Classic Car Club's Auto Ancienne magazine, as well as Les Belles Autos d'Hier, La Presse, and Le Monde de l'auto, which became the magazine edition of Le Guide de l'auto.

Alain has been writing for The Car Guide since 2001 and now acts as bureau chief. He also sits on the editorial management team. He was the editor-in-chief and lead writer for 50 ans de passion, the commemorative book that accompanied the 50th edition of Le Guide de l'auto.

His newest responsibility involves overseeing special projects (print section) for LC Media inc., while continuing to write for www.guideautoweb.com.

Most recent articles

First Drives

2018 Ford Expedition: Why Pay More for a Lincoln Navigator?4.0/5

The 2018 Expedition comes from the Ford division, and yet, it has the refinement of a Lincoln product. Oh, Ford was sure to equip it with a less powerful engine than the Lincoln Navigator to respect the hierarchy. With the aid of a sound level meter, you’d even be able …

New Models

2019 Mercedes-Benz A-Class: Yes, We’re Getting it!

The little Mercedes-Benz A-Class was never sold in Canada and the United States. Here, the smallest vehicle to wear the three-pointed star is the B-Class , a wagon-esque compact that never sold in really big numbers on our market. In 2017 in Canada, 2369 units of this model found homes, …

Montreal

Canadian Premiere: 2018 Hyundai Kona is an SUV we were Waiting For

Present and accounted for in most segments, Hyundai did not yet have a representative in the extremely popular subcompact SUV category. The Kona changes all that. Smaller than the Tucson and built on a brand-new platform, the Kona’s contours are free-spirited and fun. It features a sound system with a …

Montreal

Ford GT is a Beast on Stage and on the Track

In the 1960s, Ford came out with the outstanding GT40 in the hopes of beating Ferrari on its home turf at the 24 Hours of Le Mans. It worked and the GT40 became an icon. Ford revived the GT in 2006, keeping it true to the original, but 10 years …

Montreal

Canadian Premiere: 2018 Jeep Wrangler Gets More Important Changes That Meets the Eye

One of the best-known vehicles in the world has been updated for 2018. The new generation will be known as the JL and will replace the aging JK. At first glance, it seems like the new Jeep doesn’t offer many changes, but it’s worth taking a closer look. For example, …

Montreal

Canadian Premiere: 2018 BMW X2 is Smaller than an X1 Despite the Name

The compact luxury SUV market is growing exponentially and BMW is adding the X2 in between the existing X1 and X3. Despite the name, and even though they share the same platform, the X2 is a little smaller than the X1. But since it is a little lower, it has …

Montreal

Canadian Premiere: 2019 Volkswagen Jetta Gets a More Dynamic Design (At Last!)

The Jetta, one of the most popular compact sedans in Canada, will be treated to a full overhaul for 2019. Its lines will be distinctly more dynamic, as revealed by the official photos that Volkswagen released moments before this magazine went to press. The 2019 version will be built on …

Montreal

Canadian Premiere: 2019 Porsche Cayenne Redefines Sport in SUV

The 2019 Porsche Cayenne is making its Canadian premiere in Montreal. The third generation of this midsize SUV is keeping the same overall lines as its predecessor. There are three available engines, at least for the first few months on the market. First, there’s a 340-horsepower, turbocharged 3.0L V6. The …