Tata Set to Raise $1 Billion US for Jaguar, Land Rover
While purists may have lamented to the sale of iconic British marques Jaguar and Land Rover to Indian firm Tata, one cannot argue with the headway both Jaguar and Land Rover appear to be making. With serious updates across the Land Rover line including the recently-shown Evoque and a slew of new cars from Jaguar to appear soon (XJ, XE, faster XKRs), Tata has been putting some serious muscle behind the previously lacklustre pair.
And the price tag of all that muscle? About $908 million US. Using a myriad of stock and equity strategies to raise funds, Tata is (almost) holding true to their promise of investing £1 billion per year in Jaguar/Land Rover, and it would appear that Jaguar/Land Rover enthusiasts are reaping the rewards. But, while critics may cite the pair’s historic ability to consume massive amounts of Ford’s investment dollars as evidence for Jaguar/Land Rover’s demise, it’s important to point out that Tata’s $908 million US investment matches Jaguar/Land Rover’s budgetary figure allocated for new product development. In opposition with Ford’s hideously organized Premium Auto Group financial management, Tata’s investment will allow both brands to remain viable in continuously growing markets with new products that expand and typify both brands’ images.
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