Check out Jaguar Land Rover’s Awesome 3D Technology
Jaguar and Land Rover products are some of the most sophisticated and technologically advanced on the market, even entry-level models like the 2020 Range Rover Evoque with its available ClearSight system.
However, there is more awesome stuff down the pipeline.
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The company recently announced it is working on next-generation head-up display technology that could beam real-time safety information in front of the driver and allow passengers to stream 3D movies directly from their seats as part of a shared, autonomous future.
Engineers are working on a powerful new 3D head-up display to project safety alerts, such as lane departure, hazard detection and navigation directions, and to reduce the effect of poor visibility in poor weather or light conditions.
Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.
Studies conducted in Germany show that the use of stereoscopic 3D displays in an automotive setting can improve reaction times on ‘popping-out’ instructions and increase depth judgments while driving.
In the future, Jaguar Land Rover’s innovative technology could also be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn in theatres.
And in a fully autonomous future, the 3D displays would offer users a personalized experience and allow ride-sharers to independently select their own information or media—including trip details, points of interest or movies—all optimized for where they are sitting.
Jaguar Land Rover has partnered with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge to develop an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.
This is part of the automaker’s ‘Smart Cabin’ vision: applying various technologies that combine to create a personalized space inside the vehicle with enhanced safety, entertainment and convenience features.
