Spinelli Toyota’s Grand Opening in Lachine Was A Memorable Soiree
The grand opening of Spinelli Toyota Lachine’s new facility celebrated the more-than-50-year-long love affair between the Spinelli family, the Lachine Borough and Japan’s most reputed automobile manufacturer.
LACHINE, QUEBEC June 13, 2018, comfort, hospitality and entertainment aptly sums up the memorable occasion that was the official grand opening of Spinelli Toyota Lachine’s new dealership, a soiree which took place on Wednesday June 6. Programming included guided tours of the new, 6,000-square-meter facility, a showcase of Toyotas entire range all under one roof, finger food, beverages, live bands and a dance performance, the whole punctuated by draws and door prizes for everyone in attendance.
“We wanted to celebrate with the people that have been with us for 50 years, the Lachine and the South West communities that have grown with us since the opening of Spinelli Toyota Lachine, in 1967,” says Mathieu Spinelli, Vice President of Groupe Spinelli, “With the opening of this new space, we’re expanding what we offer our
clientele and have established of an automotive sales complex on the Montreal-Toronto Boulevard.”
An invitation to the public
Sent to over 30,000 Montrealers with a special focus on the residents of the Lachine community, Spinelli Toyota Lachine’s invitation to its grand opening attracted many excited individuals who came to discover the beautiful new facility at 200 Montreal-Toronto Boulevard. The borough’s mayor, Maya Vodanovic, was in attendance as well as several national and international dignitaries from Toyota. Cocktails, wine and delicacies were served during the entire evening which featured a dance presentation by the ensemble Steez, winners of the TV show Danser pour gagner.
From the moment they arrived, welcomed by the musical stylings of the jazz group Lady Rouge, guests witnessed a remarkably stylish space that sets a new standard for automobile dealerships in Canada. In addition to having the Toyota’s full range of vehicles, it has a sprawling reception area, a café and a hall dedicated to delivering new vehicles to customers. The new facility also contains a state-of-the-art body shop, the new headquarters of Groupe Spinelli and all of the shared business divisions between the group’s nine dealerships— accounting, human resources, training and management.
Everyone’s a winner
Each guest received generous gift box: a detailing package voucher worth $100 as well as several coupons for discounts on a variety of Toyota products and services, including the purchase of a new vehicle. There was also a raffle for wine bottles from a namesake vineyard in Italy. Truly a tribute to the people of the Lachine community, the grand opening was a night to remember and will be the talk of the town for quite some time.
About Groupe Spinelli
Founded in 1922 by Giuseppe Spinelli, this group is a pioneer in the automotive industry and one of the most dynamic of its kind in the country. Groupe Spinelli offers vehicles from Lexus, Toyota, Honda, Mazda, Nissan, Kia and Infinity. Ranked among AON Hewitt’s Best Employers in Canada, the company employs more than 550 sales, customer service, vehicle maintenance professionals and management professionals. Everyday, Spinelli continues to practice excellence in customer service, sales, vehicle maintenance and in business, a value that has earned the group its reputation since 1922. To find out more, please visit www.spinelli.com
Information
Julie Ferraris, Marketing Manager Groupe Spinelli 514 694-0771, ext. 5110 / julie.ferraris@spinelli.com
Media requests
Jean-Marc Giroux Brain Intelligence Marketing 514 461-2048 / jeanmarcgiroux@brainmarketing.ca
