Record January traffic at The Car Guide / Le Guide de l’auto
LC Média Inc. is proud to announce a 50.5% increase in unique visitors on its network in January 2017 compared to January 2016. An increase in page views of 7.2% has also been recorded on the entire network and more precisely, an overall traffic increase of 26% on its site www.guideautoweb.com.
With constant updating of automotive content and efficient news delivery, LC Média’s editorial team has skilfully adopted a successful strategy. In early 2017, Le Guide de l’auto’s Facebook fan page attracted more than 100,000 followers. With significant growth on all its platforms and with more than 150 press events and launches covered in 2016, the team is a solid leader in automotive content in Quebec. It’s no surprise that 57% of www.carguideweb.com’s visitors are in their car-shopping process. The Car Guide and Le Guide de l’auto are brands recognized by consumers as being references in their car-buying decisions, and the numbers speak for themselves.
Back in May 2015, LC Média announced a strategic partnership with TC Media, allowing LC Média to expand its automotive network, while TC Media benefited from the automotive expertise of The Car Guide’s team. Through this partnership, LC Média added AutoGO.ca to its network. In October 2016, LC Média announced another partnership, this time with Motoring TV which also helped expand its automotive network.
Another significant change for LC Média is that since January 2017, all advertising sales are now managed internally, under the direction of Simon Fortin. For more information, please contact Mr. Fortin at simonf@lcmedia.ca or 450-464-1479 ext. 233.
About LC Média
LC Média has been in business since 1999 and is a major publisher, issuing Le Guide de l'auto, the car buyer bible of the past 51 years, which sells about 90,000 copies every year. Promoter of the Super Auto Show, Le Guide de l'auto is also a TV show on the TVA Sports channel, and has a mobile site and an iPad app. The LC Média Web Network, which encompasses the Guide de l'auto site (www.guideautoweb.com) and its English-language counterpart, The Car Guide site (www.carguideweb.com), Montrealracing.com, Guidebateau.com, Boatguideweb.com and AutoGO.ca (English and French), generates more than 6 million page views monthly, and over 1,360,000 unique visitors per month.
