News

Big Objectives for the Lamborghini Urus

by Frédérick Boucher-Gaulin
Lamborghini Urus
All photos
Photo: Lamborghini

When a manufacturer gets into the SUV business, it’s not to please its most ardent fans; these vehicles are made to increase sales and bring in money.

This is exactly why Lamborghini is working on the Urus. With this new model, the Italian manufacturer has a pretty interesting objective: they want to double their sales numbers.

For an automaker like Honda or Chevrolet, this would be pretty much impossible; for Lamborghini, however, who sells around 3000 units annually, this is much more feasible.

According to Reuters, Lamborghini wants to sell around 7000 vehicles per year. Of this number, 3500 will be supercars. The rest will be Uruses (Uruss? Uris?).

There still isn’t a definitive production date for the Urus, we don’t know what will sit under its hood (although rumours are talking about a twin-turbo V8, which would be a first for the automaker) and the final form of the SUV is yet to be revealed.

However, we know that we can’t wait to see it!

Share on Facebook
GalleryNews, reviews, videosLamborghini dealersUsed vehiclesLamborghini

More on the subject

News2017 Lamborghini Urus To Get A Twin-Turbo V8
Lamborghini is about to go through some very important changes. The Sant’Agata automaker is ready to launch its first modern-day SUV called the Urus – remember, the company once sold the LM002, a military vehicle powered by a Countach-derived V12 engine. If we’re to believe the most recent rumours, the …
GenevaLamborghini Centenario: 100 Years Old and Still Going Strong
Ferrucio Lamborghini, Italy’s most well-known tractor maker, would have turned 100 years old in 2016. This is an important milestone for the company. To celebrate the man who stood up to Enzo Ferrari, Lamborghini just created a limited-edition car. Here is the Centenario (which stands for century, by the way).
GenevaLamborghini Aventador LP750-4 Superveloce: The Enraged Bull
On the floor of the Geneva Motor Show, Italian manufacturer Lamborghini just launched the next iteration of the Aventador, the Superveloce. Just like all versions of this nameplate, the latest SV promises even more performance: more power, less weight and styling that befits this newest enraged bull. First of all, …
NewsLamborghini Aventador S: More Power, Sharper Handling
As if 700 horsepower wasn’t enough, the new Aventador S gets an increase in output. But since power is nothing without control, the Italian manufacturer’s flagship supercar also benefits from what is called Lamborghini Dinamica Veicolo Attiva, or LDVA, which means Lamborghini Active Vehicle Dynamics. Basically, it’s a roundup of …
First Drives2019 Lamborghini Urus: The Long-legged Bull
A Lamborghini SUV. Yep, that’s a thing now. The Italian automaker, which is known for its ultra-powerful and aerodynamic sports cars, is throwing its hat into the SUV ring by introducing the Urus. The decision may strike some as odd, but the move is driven by hopes that it will …