News

2017 Volkswagen #Pinkbeetle: For the Millenials

by Frédérick Boucher-Gaulin
Volkswagen #Pinkbeetle
Photo: Volkswagen

Volkswagen advertises its Beetle as a car for a hip, young crowd. However, not many of these young buyers are lining up to buy the stylish little vehicle, storied past or not.

With the latest special edition of the Beetle, Volkswagen is trying to attract the millennials, and more specifically young women: the very cute car in the above picture is the #Pinkbeetle. Yes, the pound sign is part of the name, and it is pronounced Hashtag Pink Beetle.

Welcome to the future.

This little Beetle features a unique metallic Fuschia Pink paint as well as black mirror caps.

Inside, the #Pinkbeetle features pink accenting on the dashboard as well as the door panels and handles. Volkswagen also uses the Golf GTI’s tartan seats, but replace the red stripes with pink ones. The result is… unique.

Two versions will be available: a coupe and a convertible.

The 2017 Volkswagen #Pinkbeetle will be launched next fall; pricing will be announced closer to its arrival date.

Share on Facebook
GalleryNews, reviews, videosVolkswagen dealersUsed vehiclesVolkswagen

More on the subject

Test DrivesFirst Drive: 2013 Volkswagen Beetle Convertible
Most don’t consider vehicles like the 2013 Volkswagen Beetle Convertible to be anything more than toys – cute, but ultimately impractical cars that can’t stand up to the rigors of real world driving. After spending time with the 2013 Volkswagen Beetle Convertible in the rainy hills of Malibu, however, we …
Los AngelesHere Is The 2016 Volkswagen Beetle Dune
When we think about the original Beetle, one of the first things that pops into our minds is a dune buggy. Based on regular Beetle chassis, lacking power and any sort of all-wheel drive, these little off-roaders were surprisingly capable: they weighed next to nothing and their rear-engine configuration gave …
NewsThe VW Beetle Might Be On Its Way Out
The Volkswagen Beetle is one of the most iconic vehicles in history. Its silhouette is instantly recognizable, and you see them nearly everywhere on the planet. Its direct successor, the New Beetle, was launched in 1998, and received a very warm reception, taking advantage of the retro trends of the …
Test Drives2016 Volkswagen Beetle Dune: Keeping it Fresh
Every year in Montreal there is a large European car show called Eurokracy. The event attracts Euro enthusiasts from all over Eastern Canada and Northeastern USA in what has become a must-attend—not just for Euro owners, but for any car enthusiast. That being said, it helps to be able to …
Test Drives2017 Volkswagen Beetle Convertible: Topless for Less
We have to admit that our Canadian climate isn’t favourable for owning a convertible. With our endless winters, sales on this type of vehicle aren’t very high, so less and less models are available on our market for lack of profitability. Most convertibles are now sold by luxury brands, and …