The Car Guide introduces its new mobile website and its redesigned new and pre-owned vehicle sales section
Mont Saint-Hilaire, April 13 2016 – LC Média Inc. is introducing its new mobile website as well as a revamped new and pre-owned vehicle sales section on The Car Guide and Le Guide de l’auto websites. With this redesign, LC Média seeks to become Canada’s destination for information, entertainment and car shopping advice.
Almost 60% our websites’ visitors are in the market for a new or pre-owned vehicle, so it’s important to guide them efficiently through the shopping process. In addition, more and more consumers shop online with their handheld devices, which results in a sharp increase in traffic on The Car Guide’s mobile site.
To handle this increase, The Car Guide completed a major redesign of their mobile site, with a simpler and more intuitive interface while putting an emphasis on the most popular search criteria. The new home page also allows consumers to quickly find a vehicle that matches their needs among one of the biggest inventories on the market.
The Car Guide network draws more than 903,000 unique visitors and more than six million page views a month, while the Facebook pages of The Car Guide and Le Guide de l’auto have a reach of more than 1,000,000 users. The Car Guide and Le Guide de l’auto brands are recognised by consumers as important sources of information throughout their vehicle-shopping process.
About LC Média
LC Média has been in business since 1999 and is a major publisher, issuing Le Guide de l'auto, the car buyer bible of the past 50 years, which sells 90,000 copies year after year. Promoter of the Super Auto Show, Le Guide de l'auto is also a TV show with a mobile site and an iPad app. The LC Média Web Network, which encompasses the Guide de l'auto site (www.guideautoweb.com) and its English-language counterpart, The Car Guide site (www.carguideweb.com), Montrealracing.com, Guidebateau.com, Boatguideweb.com and Autogo.ca (English and French), generates more than 6 million page views monthly, and over 900,000 unique visitors per month.
Source: Jean Lemieux, President LC Média inc. @: jeanl@lcmedia.ca | Phone.: 514-894-0066
