VW Working on Next-Gen Bugatti Despite Losing $6M per Vehicle
Bugatti Veyron production is wrapping up and there are less than 20 unsold units from the current model’s production run of 450 units. The starting price for these cars was $1.85 million US.
According to a report by Bloomberg, even at that exorbitant price VW Group lost nearly $6 million per Bugatti sold once all the development costs are factored in.
- Also: The Bugatti Veyron's Average Buyer Has An Impressive Garage
- Also: 2014 Bugatti Veyron 16.4 Grand Sport Vitesse - It Doesn't Even Have Electric Seats
VW created the Bugatti for the prestige involved in manufacturing the world’s fastest car. But was that investment worth it when the vast majority of people don’t even realize that Bugattis are made by VW?
VW seems to think so because it plans to release another generation of Bugatti with perhaps 25% more power than the current 1200 horses. You’ll probably see some sort of hybrid electric powertrain to help boost output. We’ll know more about the new model sometime next year.
Source: Montreal Racing
