Formula E Will be Powered by Tweets
Formula E, the groundbreaking series that will feature electric racecars battling on city circuits all over the globe, just unveiled a big aspect of their marketing strategy: not only will the organizers be using social media to evaluate spectator's interests, the final results may be decided by tweets!
Here's how it works: the cars come equipped with a 200 kW (269 hp) motor, but they are capped at 133 kW (178 hp) for most of the race. However, the driver has access to two push-to-pass boosts during the race, where full power is unlocked for a few seconds.
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The organizers will calculate the number of Twitter mentions each driver gets, and they will give another speed boost to the one who has the most during the last lap!
They will also monitor YouTube: upload the most-clicked video of the race, and you will win tickets for the next event.
This new rule can make or break this series: if used correctly, it could make for interesting battles during the last laps of a race. But the possibilities for cheating are huge. Plus, drivers from densely populated countries are at an advantage, since more people will be talking about them.
