News

New 5-Year Plan for Chrysler, and the end of SRT

It's the end of SRT as a standalone brand.
Photo: SRT

Five years ago, the Italian conglomerate Fiat bought Chrysler back from the clutches of Cerberus Capital Management. Fiat's CEO, Sergio Marchionne, revealed his 5-years plan for the future of its brands shortly after. He wanted to clean up the American lineup, and develop new technologies to keep Dodge/Chrysler/Jeep relevant.

Fast-forward to 2014, and it is now time for another plan (the last one was very successful, since it pretty much saved Chrysler!). FCA's conference is currently ongoing in Auburn Hill. Announcing each brand's market focus, it foresees the future up to 2019.

We currently have access to the presentation's .PDF. One of the major points is the end of the SRT brand as a standalone offering. The Viper will return to the Dodge lineup, and every other SRT model (Charger, Challenger, Grand Cherokee, 300) will remain as high-performance variants.

Alfa Romeo will return to its roots. While the brand produced various award-winning vehicles, they were not representative of Alfa's racing DNA. As such, the MiTo and the Giulietta will be axed, and a brand-new lineup of cars will be launched. This means that the era of front-wheel drive Alfa Romeos is officially over!

Other details of this presentation will come up shortly, but the future looks very promising for Chrysler/Dodge/Jeep/Alfa Romeo/Fiat/Maserati/Ferrari!

Share on Facebook
GalleryNews, reviews, videosAlfa Romeo dealersUsed vehiclesAlfa Romeo

More on the subject

NewsFiat Chrysler Automobiles: A New Entity Is Born
As we reported a little while ago, Italian automaker Fiat is now 100% owner of Chrysler and the two have created a new entity that combines both manufacturers. To counter any susceptibility between fans of the Italian brand and those of the American one, the headquarters of Fiat Chrysler Automobiles …
ElectricFiat, Chrysler in no Hurry to Develop Hybrid Vehicles
While the vast majority of global manufacturers putting more and more emphasis on hybrid engines, plug-in hybrid, electric or fuel cells, the Fiat-Chrysler group does not intend to follow this trend. This was confirmed by Bob Lee, head of engine development, in an interview he gave to the magazine Automotive …
NewsFiat Officially Owns 100 Percent of Chrysler
Recently we announced that Fiat would acquire 41.5% of the remaining shares of Chrysler LLC to take control. This transaction now been completed and the Italian manufacturer has injected $4.35 billion to achieve it. The purchase was made possible through an agreement between Fiat and Chrysler Employees' Beneficiary Voluntary Association …
NewsFCA's 5-Year Plan: The new Models
As we mentioned earlier, the 5-year plan presentation is ongoing at FCA. Here are some of the best information tidbits we could gather: Chrysler Chrysler will become a mainstream brand, concentrating on regular vehicles (cars and crossovers, mostly). A new compact, the Chrysler 100, should arrive in 2016. A new …
NewsFCA's 5-Year Plan: The Best of the Rest
As you know, FCA unveiled its 5-year plan today. While we talked about the American side of Sergio's empire, there was also information about the Italian brands (Alfa Romeo, Fiat, Maserati and Ferrari). Alfa Romeo The famous sports-car maker will go back to its roots with multiple new models in …
NewsMarchionne Will Leave Fiat/Chrysler in 2018
CEO of Fiat/Chrysler Sergio Marchionne announced in a recent interview that he plans on retiring as soon as his 5-year plan has been completed, which means around 2018. According to him, he is tired of leading massive turnarounds, and he will ''let the young punks do it''. As a reminder, …
NewsFCA Enters The New York Stock Exchange
The Fiat/Chrysler group just hit another important milestone: since October 13th, the manufacturer has had shares traded on the New York Stock Exchange. Listed under the name FCAU, the shares started the day at $9 apiece. They stayed consistent throughout the day, before closing at $8.82 with 5.8 million trades.
SEMAMopar Will Woo The Crowd At SEMA 2014
The SEMA Show is the biggest tuner event in the industry. If the car manufacturers were not eager to present their stuff at this event when it started, it did not take long for them to realize that there was A LOT of money to be made in this segment.
RecallsRecord Fine For Fiat Chrysler
We usually say that legislators are powerless against manufacturers that are less than honest about how they handle parts of their business. This time however, the American government just made use of the long arm of the Law: Fiat Chrysler was hit with a $105 million USD fine because of …