Mitsubishi Lancer 2008, seriously competitive
The Lancer and its sportier version the Ralliart have been Mitsubishi’s best sellers over the last few years, and now Mitsubishi is offering an all-new version of this compact sedan for 2008. The last car in class to hit me with such a great first impression was the Mazda3. The Lancer has the whole package!
If Mitsubishi wants to move to centre stage in Canada, it can’t afford any more mistakes. So here they are launching two major products simultaneously, the Outlander 2007 (unveiled earlier this month) and the Lancer 2008. This is clearly the company’s biggest move since entering the Canadian market.
A new World Engine
The 2008 Lancer is built on a new platform—the same used in five of Mitsubishi’s new models, including the Outlander 2007, and its three trim levels, DE, ES and GTS, all have the same mechanical components. At the heart of this front-wheel drive vehicle is another 2.0-litre 4-cylinder engine which, thanks to a MIVEC variable valve timing system, produces 152 hp—significantly more than the 120 hp of the last model. This aluminium engine is the result of a new partnership between Mitsubishi, DaimlerChrysler and Hyundai.
Although the series comes with a five-speed manual transmission, buyers can opt for a CVT automatic transmission, a first in a Mitsubishi product. The Lancer GTS with CTV transmission also includes a Sportronic mode, which allows you to shift gears manually using paddle shifters behind the steering wheel. For security, the Lancer has seven air bags, including one for the knees, another first for Mitsubishi.
EVO coming soon
While Volkswagen nixed the possibility of bringing its R32 to Canada, Mitsubishi snapped up the chance to bring in its star model, the devilish EVO. According to the company, EVO production in Canada is scheduled to get underway in November and models should be available shortly thereafter. Rumour has it the EVO will cost between $45,000 and $50,000—slightly less than its rival the Subaru WRX STI. A sportier Ralliart will be released soon after, fitting in between the classic Lancer and the EVO. In addition to its unique aesthetics, the 2008 Ralliart will offer all-wheel drive for the first time.
Tastefully sporty
At first glance, it’s obvious that the new Lancer is bigger. In fact, the vehicle has grown in practically all directions and has developed an athletic physique. It has taken its lines from rally cars as well as the Concept-X shown in Detroit in 2005. According to Mitsubishi, its design was also inspired by the Mazda3 and the Alfa 156, especially its pointed nose.
The GTS version stands out from the crowd thanks to beefier fit and trim, giving it more character. Who can resist the 18-inch wheels, air dams and back fin? Finish it off with a choice of vibrant colours and you have a compact with unusual style.
The beauty of this vehicle isn’t just skin deep, either. Inside the vehicle, you’ll find that the materials and positioning of the components are much better. Several additions have been made to make the car sportier, such as aluminium instrument panel and trim. Unfortunately, these elements don’t seem to have been assembled with care, though we’ll be in a better position to evaluate this aspect when we see the production models. The seats are comfortable and have more aggressive side supports, handy for performance/sportier driving. The vehicle loses major points for a lack of telescopic steering; game advantage to the Mazda3. However, the Lancer regains some ground with its onboard computer and Rockford Fosgate sound system. Music lovers will be pleased.
On the road
At the official launch, we drove the Lancer a few hundred clicks and discovered just how competitive this car is. It’s got a lot more power, but what really impressed us were the improved accelerations, a result of more generous torque—146 lb.-ft. compared to the 130 lb.-ft. of the previous model. Shifting is smooth and easy to use. Though I wasn’t able to test out the CVT automatic transmission myself, several other journalists said it performed better than the Dodge Caliber, but not as good as the Nissan Sentra. From my point of view, a CVT transmission is not a compromise I’d be willing to make right now.
On the sinewy roads of California, the 2008 Lancer shows real composure. Its strong body combined with a sportier suspension allows the vehicle to negotiate turns like few other compact sedans. Some people may find the suspension a little too firm, especially because it is teamed up with 18-inch wheels. It’s a matter of personal taste.
I’ve got to confess that the new Lancer has won my heart. Its eye-catching style, improved interior trim and price range make this vehicle a strong competitor for its main rivals. Add an excellent warranty and a company that seems to be pulling up its shoe strings, and you’ve got a truly seductive package.
Summary:
Test vehicle: Mitsubishi Lancer 2008
Price range: $16,598 à $24,798
Test model price: $24,943
Options: Sound and sun package ($2,000)
Shipping costs: $1,245
Basic warranty: 5 years/100,000 km
Competition: Dodge Caliber, Ford Focus, Hyundai Elantra, Kia Spectra, Mazda3, Nissan Sentra, Toyota Corolla, Volkswagen Golf
Strengths:
• Great style
• Better-adapted engine
• Competitive price
• Good warranty
Weaknesses:
• No telescopic steering column
• Assembly of certain panels
• ABS brakes optional on the DE model
