2013 Subaru BRZ Heats Up Montreal Grand Prix Weekend
Blvd. St. Laurent to be “Scorched” by Much-Anticipated Sports Car in Street-Art Installation
Subaru Canada is featuring its hotly anticipated 2013 BRZ rear-wheel-drive sports coupe at Montreal Grand Prix festival as part of a street-art installation that’s sure to turn a few heads. Parked on the corner of rue Guilbault and Boulevard Saint-Laurent, the BRZ will be showcased as part of an eye-popping, movie-style set featuring authentic props, including: a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall. The result is a surreal replica of a Montreal street corner that appears to have been utterly “scorched” by the hot new sports car.
PHOTO OPPORTUNITY:
WHAT: A visually stunning, street-art installation, featuring the new 2013 Subaru BRZ, available to media for photos and filming.
WHEN:
Thursday, June 7 11:00 a.m. – 10:00 p.m.
Friday, June 8 11:00 a.m. – 10:00 p.m.
Saturday, June 9 11:00 a.m. – 10:00 p.m.
Sunday, June 10 11:00 a.m. – 10:00 p.m.
WHERE: 3724 Boulevard Saint-Laurent (corner of Boulevard Saint-Laurent and Rue Guilbault, one street south of Pine Avenue) Montréal, QC.
WHY: Celebrating the launch of its brand new, 2013 BRZ at Grand Prix Weekend in Montreal, Subaru Canada is offering crowds a spectacular street-art installation, while providing car-lovers a chance to view the hotly anticipated sports car.
ADDITIONAL INFORMATION:
Utilizing Subaru's naturally aspirated 200-hp horizontally opposed SUBARU BOXER engine layout, Subaru developed the all-new BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low centre of gravity and precision steering. The Subaru BRZ will be available for sale in mid-June.
For further information about BRZ, visit: subaru.ca/brz
ABOUT:
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada.
