Ford Takes Top Honours in Brand Loyalty Survey

With Ford having earned it fair share of accolades this year, it was only a matter of time before the once-beleaguered brand started to see a shift in its brand perception. So you can imagine the elation Ford's executives must be feeling in light of the result Polk survey that found the mighty blue oval atop no less than six brand surveys. Walking away with top honours in the large Overall Loyalty to Manufacturer, Overall Loyalty to Make, and African American Market Loyalty to Make awards, the brand's F-Series and Escape also came away with wins in the mid/full-size pickup category and compact SUV category, respectively. Finally, Lincoln's MKZ got some much deserved attention with its victory in the luxury car category.